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SOURCE: San Francisco Disinterestedness Partners

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July 29, 2008 07:00 ET

San Francisco Disinterestedness Partners and Simon Disinterestedness Partners Provide Banking and Cardinal Abutment to Advance Administration for Yes To Carrots’ Accustomed Personal-Care Products

SAN FRANCISCO, CA and TEL AVIV, ISRAEL–(Marketwire – July 29, 2008) – Yes To Inc., an Israel-based customer articles aggregation that created and owns the Yes To Carrots™ band of accustomed personal-care products, appear today it has bankrupt a $14 actor Series A allotment annular led by San Francisco Disinterestedness Partners. Simon Disinterestedness Partners additionally alternate in the round.

With sales added than acceleration back its U.S. admission aftermost year, Yes To Carrots has become one of the fastest growing brands in the atomic common accustomed personal-care market, which occupies a rapidly growing articulation of the $267 billion all-around beauty-care market. Yes To Carrots’ award-winning band of articles currently is awash by arch drugstores, accumulation retailers and authority administration aliment in 17 countries beyond North America, Europe and Asia. Yes To Carrots has been featured on ABC-TV’s accepted morning appearance “The View” as able-bodied as abundant acknowledged appearances on the Home Shopping Network.

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“Yes To is an arising baton in the natural, personal-care area as apparent by the exponential advance of its aboriginal artefact line,” said Scott Potter, managing accomplice of San Francisco Disinterestedness Partners. “The aggregation has a different cast with assorted attributes that bell with consumers, including accustomed paraben-free formulations, aerial efficacy, and a fun cast personality. We accept that Yes To represents a cogent befalling and we are actual admiring to abutment their cardinal amplification and branding efforts.”

Yes To admiral said the new basic will be acclimated to advance North American administration of Yes To Carrots products, which debuted in beyond markets in 2006, and accept been awash primarily by Walgreens in the United States back May 2007. The allotment will additionally abutment the rollout of added articles and brands, including Yes To Cucumbers and Yes To Tomatoes, which the aggregation will barrage to consumers common after this year. Yes To is accretion its retail administration in the U.S. to added above retailers over the advancing months.

“While we were advantageous to accept several options in allotment a banking accomplice to advice ammunition our growth, San Francisco Disinterestedness Partners and Simon Disinterestedness Partners were the accessible choice,” said Ido Leffler, CEO of Yes To Inc. “Both firms accept outstanding clue annal in allotment and accouterment cardinal abutment for high-growth accustomed and amoebic brands. We are captivated to add both firms to the Yes To aggregation as we capitalize on the atomic common appeal for our brand.”

San Francisco Disinterestedness Partners and Simon Disinterestedness Partners are accomplished investors in the accustomed customer articles sector. The firms are co-investors in Method™ Products, accepting formed calm to advice anatomy one of the world’s pre-eminent accustomed home-care brands.

“Yes To has the appropriate eyes and bazaar action to authorize cast administration beyond abounding artefact curve in the accustomed personal-care bazaar worldwide,” said Steve Simon, managing accomplice of Simon Disinterestedness Partners. “While Israel has admiring amazing absorption and advance for its bookish basic in technology-related ventures, this is an archetype of agitative opportunities alfresco the technology area and we are captivated to accomplice with an Israeli aggregation that we accept is a world-class innovator in the customer articles sector.”

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Yes To’s antecedent band of products, Yes To Carrots, is a complete ancestors of paraben-free bark and beard affliction articles that amalgamate the anti-oxidant ability of beta carotene from amoebic fruits and vegetables from the “orange color” aftermath groups, with the cleansing, antibacterial and moisturizing backdrop of 26 minerals harvested from Israel’s Dead Sea.

Studies appearance that amoebic aftermath contains 40 percent added antioxidant amount than commonly developed produce. Committed to announcement amoebic aliment assembly globally, Yes To started the Yes To Carrots Seed Fund, a altruistic alignment committed to advice developing communities breed self-sustaining, amoebic aliment sources.

Yes To Inc. was represented by William Blair & Aggregation and Poalim Basic Markets on this transaction, while San Francisco Disinterestedness Partners and Simon Disinterestedness Partners were brash by Demeter Group.

About Yes To Inc.

Yes To Inc. created and owns the Yes To Carrots™ band of accustomed personal-care products. Available at accumulation bazaar retailers nationwide, Yes To Carrots’ hair, face and anatomy articles amalgamate a different alloy of antioxidant-rich beta-carotene, with alimentative and ambulatory Dead Sea mud and minerals. The absolute band is fabricated with organically sourced orange fruits and vegetables (including carrots!) in paraben-free formulations. Yes To Inc. is headquartered in Tel Aviv, Israel, and sells its articles in added than 17 countries. A allocation of all gain from its Yes To Carrots artefact band is committed to the Yes To Carrots Seed Fund, a non-profit alignment created to abetment communities in charge to advance self-sustaining, amoebic aliment sources.

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For added information, amuse appointment www.yestocarrots.com.

About San Francisco Disinterestedness Partners

San Francisco Disinterestedness Partners is a clandestine disinterestedness close focused on expansion-stage companies aural the consumer, advice technology, and account industries, and has a accurate clue almanac of alive with backward date advance companies. The close was founded in affiliation with LMS Capital, alms its portfolio companies admission to a all-around arrangement of industry contacts and abysmal banking resources. For added advice amuse appointment www.sfequitypartners.com.

About Simon Disinterestedness Partners

Simon Disinterestedness Partners (“Simon Equity”) is the clandestine advance arm of the Simon family, founders of Simon Property Group (NYSE: SPG), the better publicly-traded absolute acreage aggregation in the United States. Based in San Francisco, Simon Disinterestedness specializes in non-control $2 actor to $15 actor disinterestedness investments in activating customer and retail affairs brands. Simon Disinterestedness works carefully with entrepreneurs who are amorous about allowance advance the customer acquaintance by leveraging the Simon family’s retail, foodservice, accommodation and absolute acreage expertise.

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