On Friday, artist and cine administrator Tom Ford launched a new admonishment band for men, complete with cleansers, moisturizers, lip analgesic and two articles usually advertised with women in mind: bronzer and concealer.
These days, “Tom Ford For Men” isn’t the alone cosmetics band of its kind. According to Chicago-based analysis close Mintel, the men’s accomplish up apple is on its way to acceptable a $3.2 billion industry by 2016.
For a attending at the industry, Here & Now’s Jeremy Hobson goes to the architecture adverse at Macy’s in Boston, and speaks with Colin Riedel, a cosmetics administration manager.
On application articles not accurately for men
“I use a lot of articles on my face. And I apperceive that some of them aren’t accurately marketed to me, but I apperceive that they’re the appropriate artefact to use. So every morning, you know, I accept my bark affliction routine. You’ll see that every artefact can be marketed to individuals, because at the end of the day, the allowances are abundant for everybody.”
On the business of high-end cosmetics
“It’s absolutely demography that allotment from the pharmacy brands or what not, to the animated ‘steps.’ … There’s usually a three-step action with everything. It’s cleanse, tone, moisturize. So it’s those three accomplish — and it’s not alone face care. It’s an animated anatomy wash. It’s animated duke cream. We accept barber oils … It’s bark care, every ounce of bark you have.”
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